CRM is Customer Relationship Management, which is a customer-centric business strategy. It uses information technology as a means to redesign business functions and reorganize work processes. The group's senior leaders are advancing with the times, taking a long-term view, grasping the latest management mode and scientific methods in time, and are ready to use the gold and collaborative customer relationship management system to inject new impetus to the sustained and healthy development of the enterprise. The Group has set up a special implementation group, and held a number of group meetings, the preparatory work is carried out in an orderly manner, in July 2011 for trial operation.